Describe Toyota’s European strategy for commercial vehicles?
Our global company vision of providing mobility solutions for every customer and leaving no one behind also applies to our commercial vehicle range.
We want Toyota Professional to become an even more credible LCV brand in Europe and we are aiming for a top six position by further growing our market share to 7% and reaching an annual sales volume of 180,000 units.
To achieve these goals, we have developed a Toyota LCV strategy based on four pillars.
We will offer a strong and competitive product range; will take care of our customers every step of the way; will provide market-leading commercial vehicle services and expertise and we will roll-out dedicated Toyota Professional Centres across Europe to provide the right customer journey.
Last year we achieved record sales of 140,000 units representing a record market share of 5.7%, covering the pick-up, CDV and MDV segments, with the Hilux, Proace City and Proace, which represents 70% of the LCV market.
Proace Max completes our commercial offer and, with its wide range of body varieties, it provides many new business opportunities for us and our customers.
How can Toyota Professional help customers with regards products and services?
Customers choosing Toyota Professional enjoy a wide range of products and services including the Relax warranty service.
With the Toyota Relax warranty service, whenever their vehicle is serviced at an authorised Toyota retailer, customers obtain a new warranty for one additional year, up to 10 years or 185,000 km.
We also plan to minimise vehicle downtime offering the Express Service, performing regular maintenance with two expert technicians.
On top of these programmes, we offer tailor-made financial services and products provided by KINTO, Toyota Financial Services and Toyota Insurance Services.
To secure the right and consistent expertise, we have developed pan-European trainings for our LCV sales and after sales experts.
Our Toyota Professional Centres will all get a brand new, distinctive look, and by end of 2025 we are planning to reach 500 Toyota Professional Centres around Europe.
Tell us about the vehicle conversions Toyota can offer?
With our complete line-up, we will also benefit from new conversion business opportunities.
In line with our Mobility For All promise, we have developed a wheelchair accessible vehicle conversion for Proace Verso, and we have a wheelchair accessible concept for the car derived van segment as well.
What is Toyota’s approach to electrification?
Specifically of interest to fleet customers, we offer as current line-up portfolio a wide range of internal combustion engines, mild hybrid, and battery electric vehicles.
With a battery electric vehicles sales mix of 10%, we are already a top performing brand in Europe, outperforming the market overall.
But, of course, our ambition is to further increase the mix of zero-emission vehicles by further working with our customers to define the next generation of product solutions.
As possible next steps, we recently presented battery electric and fuel cell electric prototypes of the iconic Hilux.
Toyota offers a full and electrified product range to meet every customer’s need.
At Toyota, we believe in the power of our multi-path strategy towards carbon neutrality – including our commercial vehicle range.
Tom Fux, Vice President of Toyota Motor Europe for Sales, Marketing and Value Chain
