Making international business travel worth your investment is one of the biggest challenges facing automotive companies that are looking to expand in overseas markets. With so many competing demands, there’s always a reason to remain in the office – but the opportunity to promote your business abroad and secure new contracts is a compelling one and a crucial step for global success.
That’s why SMMT missions are designed to maximise return on the investment of your time, be it in Europe or on long haul visits to South East Asia or the United States. In particular, the value you get from leveraging SMMT’s global influence while being part of a UK pavilion or delegation is far greater than going it alone. These include meetings with governments, stakeholders and other companies on a one-to-one basis where there could be a complementary benefit.
Collaboration is a key and SMMT and the UK automotive industry are privileged to be in a position to work with the expertise of various UK regions and government stakeholders, from APC and Zenzic to Innovate UK and the Department for Business and Trade – plus funding that can offset some of the costs of exhibiting, increasing the margin of benefit to your business.
Looking ahead to the next few months’ events, we are pleased to take a delegation to Future Mobility Asia in Thailand, with subsidised space worth over £4,000, and to Automechanika Ho Chi Minh City for the first time – providing the chance to exhibit for half the cost compared with exhibiting independently. SMMT provides full support and, as a result, companies have more time and resource to focus on promoting their interests abroad.
